In the case of Versus, E! staff produced that network's Sports Soup and G4's Web Soup, while the Orlando-based Golf Channel featured no crossovers with E! at all due to incompatible audiences and operations. E!'s only sister networks prior to the NBC Universal merger were the now-defunct channels Style Network (then Esquire Network) and G4, along with Comcast's sports networks: Versus, Comcast SportsNet and Golf Channel.

In January 2011, Comcast Entertainment Group, the company's television unit, became a division of the NBCUniversal Television Group, after Comcast acquired a 51% majority stake in NBCUniversal from General Electric. In November 2006, Comcast acquired Disney's 39.5% share of E! for $1.23 billion to gain full ownership of the network as part of a broader programming carriage agreement between Disney/ABC and Comcast. Comcast increased the ownership stakes in the network through mergers with forerunners of TCI and Continental under various circumstances. In 1997, Comcast, one of the minority partners, teamed up with Disney/ABC Cable Networks to buy the channel after Time Warner had exercised their put agreement. bought Warner Communications to fend off a takeover bid by Paramount, the new Time Warner company held four of the eight major ownership positions and took over management control of Movietime and renamed the network as E!: Entertainment Television on Jthis name change was made to emphasize its widening coverage of the celebrity–industrial complex, contemporary film, television and music, daily Hollywood gossip, and fashion. Still in use for many of E!'s international networks.Ĭontrolling ownership was originally held by a consortium of five cable television providers ( Comcast, Continental Cablevision, Cox Cable, TCI, and Warner Cable), HBO/ Warner Communications, and various founding shareholders, with HBO directly programming and managing the network.

Used from Juntil Jfor the US flagship channel. E!'s logo from the launch under that branding.

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